This is your improvement phase — small but impactful moves.
✔ This is the first time you consider raising rates
Typical changes:
- $5–$10 increase
- Premium weekends adjust upward
- Seasonal increases for next year
- Cabin pricing alignment
- Cleaning fees updated
- Extra person / extra vehicle policies
Do NOT jump too high too fast — guests rebel.
✔ Start cosmetic improvements
- Paint
- Landscaping
- Lighting
- Signage
- Picnic tables
- Trails
- Camp store organization
Small upgrades = big guest satisfaction.
✔ Launch a simple marketing push
- Update photos
- Update website text
- Improve your reservation system
- Push online booking
- Update Google profile
✔ Create your 12-month improvement plan
This should include:
- Infrastructure upgrades
- Rate strategy
- Cabin additions
- Glamping projects
- Road repair timeline
- Septic/well maintenance plan
- Expansion feasibility timeline
- Staffing goals
- Revenue targets
✔ Reassess your experience & confidence
After 90 days, you should know:
What to avoid next year
What type of guests you attract
What improvements matter most
What systems need attention
What revenue streams to optimize
