In Progress

LESSON 7 — NEGOTIATION BASICS FOR BUYERS

Negotiation mistakes buyers make:

Offering too low

(You offend the seller and lose credibility)

Over-negotiating small items

(Roads, picnic tables, equipment)

Asking the seller to finance too much

(If seller didn’t offer financing, don’t push it aggressively)

Changing terms after acceptance

(This kills deals fast)

Being emotional

(This is business, not personal)