Sellers usually think in two ways:
1. The emotional price (“what it’s worth to me”)
Not relevant.
2. The financial price (NOI × cap rate)
This is what lenders, investors, and serious buyers use.
Many parks are priced high because:
- Owners ran them like a hobby
- Books aren’t clean
- They didn’t raise rates in years
- They love the land
- They think they have “potential value”
Your job is to separate real value from emotional value.
