
MODULE 2 — UNDERSTANDING FINANCIALS: NOI, CAP RATES & REAL CAMPGROUND VALUE
Campground Buyer Academy — The Campground Marketplace 🔹 WHY THIS MODULE MATTERS Most buyers struggle here. They’ve never analyzed a business, and they assume buying
Estimated time: 45–75 minutes
Foundational framework content
Mental model shifts
Reframing bad vs. good questions

Campground Buyer Academy — The Campground Marketplace 🔹 WHY THIS MODULE MATTERS Most buyers struggle here. They’ve never analyzed a business, and they assume buying

Many buyers get excited when they see big gross income numbers.Example: “This park grosses $800,000!” But gross revenue alone does not tell the full story.

Every campground operates differently. One of the biggest mistakes buyers make is assuming campgrounds operate under similar cost structures. Average campground operating expenses often range

Many campground owners run certain personal or non-operational expenses through the business. These are commonly referred to as add-backs. Add-backs matter because they can increase

Buyers often misunderstand cap rates.A cap rate is simply: CAP RATE = NOI ÷ PURCHASE PRICE Examples: ❗Important: The lower the cap rate, the HIGHER

Sellers usually think in two ways: 1. The emotional price (“what it’s worth to me”) This is often influenced by: Many campground owners have spent

Sellers usually think in two ways: One of the most confusing parts of buying a campground is understanding how value is actually determined. Unlike residential

Even if a park has a strong NOI, buyers still must answer one critical question: Can this park pay for itself with today’s loan terms?

One of the biggest mistakes first-time campground buyers make is underestimating how much capital is actually needed to purchase and operate a campground successfully. Buying

No two campgrounds are exactly alike. This is why experienced campground buyers do not evaluate parks based on: Professional campground analysis requires looking at: Here

The following downloads are designed to help buyers begin analyzing campground opportunities using the same core concepts covered throughout Module 2. These tools are intended
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